Privacy Policy

Effective date: 1/1/2026

Rising Tide LLC (“Rising Tide Explorers,””Rising Tide,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, book a trip, sign a digital waiver, or otherwise interact with us.

1. Information We Collect

Information you provide directly:

• Name, email address, and phone number when you book a trip, sign a waiver, subscribe to SMS, or contact us
• Billing and payment information (processed by our booking provider, FareHarbor, and not stored on our servers)
• Waiver information (processed by our waiver provider, Wherewolf), which may include date of birth, emergency contact, medical or physical fitness disclosures, and signature
• Any information you voluntarily provide by email, SMS, or a form on our site

Information collected automatically:

• IP address, browser type and version, device type, operating system, referring URL, and pages viewed
• Cookies, pixel tags, and similar technologies (see Section 5)

Information from third parties:

• Booking, contact, and trip data from FareHarbor
• Waiver and guest data from Wherewolf
• Aggregated analytics data from providers such as Google Analytics

2. How We Use Your Information

We use the information we collect to:

• Process, confirm, and manage your reservation
• Send trip reminders, weather or schedule updates, and post-trip review requests
• Send promotional communications (only if you have opted in)
• Respond to inquiries and provide customer support
• Comply with waiver, safety, and legal recordkeeping requirements
• Improve our website, services, and marketing
• Detect, prevent, and address fraud, security, and technical issues

3. How We Share Your Information

We do not sell or rent your personal information. We share information only with:

• Service providers who help us operate our business (booking, waiver, SMS delivery, email, analytics, payment processing)
• Legal authorities when required by law, subpoena, or to protect our rights, property, or safety
• Business transfers, in the event of a merger, acquisition, or sale of assets

We do not share your mobile phone number or SMS opt-in information with any third party for their own marketing purposes.

4. Interest-Based Advertising

We allow third-party advertising partners to collect non-personally identifiable information (cookies, pixels, browser type, timestamps, ads viewed or clicked) when you visit our site to serve you interest-based advertisements. To opt out of interest-based advertising visit the Digital Advertising Alliance at aboutads.info or the Network Advertising Initiative at networkadvertising.org/choices.

5. Cookies and Tracking Technologies

Our site uses cookies and similar technologies to remember preferences, analyze traffic, and support marketing. You can control cookies through your browser settings. Disabling cookies may affect site functionality. Our site does not respond to “Do Not Track” browser signals.

6. SMS Communications

If you provide your mobile number and/or opt in to SMS marketing, we may send transactional and (with consent) promotional text messages. Message and data rates may apply. Reply STOP to opt out or HELP for help. See our SMS Terms of Service for full details. We do not share mobile numbers or opt-in information with third parties for their own marketing purposes.

7. Data Retention

We retain personal information for as long as necessary to provide our services, comply with legal obligations (including waiver, tax, and safety recordkeeping), resolve disputes, and enforce agreements. Waiver records are retained for the statutory period under Florida law.

8. Security

We use commercially reasonable safeguards to protect your information. No transmission over the internet is 100% secure; we cannot guarantee absolute security.

9. Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13. Minors participating in a trip may have information collected via a parent- or guardian-signed waiver.

10. Your Rights

Depending on your state of residence you may have rights to:

• Access, correct, or delete personal information we hold about you
• Opt out of the sale or sharing of personal information (we do not sell personal information)
• Opt out of targeted advertising
• Withdraw consent for SMS or email marketing at any time

To exercise any of these rights, email info@risingtidefl.com.

11. California, Virginia, and Other State Rights

Residents of California, Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws have additional rights under those laws. Contact us at info@risingtidefl.com to submit a request. We will not discriminate against you for exercising your rights.

12. International Visitors

Our services are directed to U.S. residents. If you access our site from outside the U.S., your information will be transferred to and processed in the U.S., which may have different data-protection standards than your country.

13. Changes to This Policy

We may update this Privacy Policy at any time. Material changes will be posted on this page with an updated effective date. Continued use of our site or services after changes constitutes acceptance.

14. Contact

Rising Tide Explorers info@risingtidefl.com5240 Raintree Lane

Naples, FL 34113